More Marketing Mileage Phoenix AZ
Seven Ways To ‘Wrap Up’ A Cost-Effective Branding Approach
No long ago, my wife and I decided to renovate a walk-in closet in our home, but were having a hard time finding a contractor to do the work.
Then, after buying my groceries one day I noticed a van pulling into the space next to me. There was something special about it that grabbed my attention and immediately related to my desire for a remodeled closet. Pictured along the side of this clean E-Series van was a beautiful closet scene, just like the one that Leann and I dreamed about having in our home.
I didn’t even need to read the company name on the door to know that this was who I would likely contract to update our home. Glancing over the vehicle one more time, I noticed a contractor license number proudly placed on the front fender and felt confident to begin a discussion with the driver.
In my opinion, there isn’t a more cost-effective way for custom electronics installation companies to promote their service and brand than with vehicle graphics. But as in everything else, there are a few best practices to observe. Keep these tips in mind when outfitting your vehicle(s) with graphics:
1. Your vehicle is the first impression of your company. So make sure that the imagery and messaging appeal to your target customers. A simple- yet-clean image depicting the lifestyle you purvey, supported by few words, will do the trick. By keeping your messaging short and focused you will likely create a stronger impact among viewers. Busy is not better.
2. Effective vehicle wraps rely upon impressive design. Don’t be afraid to consult a public relations agency or design house for this. Alternatively, many of the companies that do vehicle wraps also provide design services. In the case of my closet installer, design was included in the $1,800 price he paid to wrap his van.
3. Use professional graphics. If you are using an image of one of your jobs, make sure a pro photographer shoots it. On the other hand, stock art is available at reasonable rates from online providers like Getty Images (gettyimages.com). As a third resource, consider asking one of your core vendors. At Niles, we’ve provided images to our Elite dealers under certain circumstances.
Mike “Sparky” Detmer (email@example.com) is vice president of sales and marketing for Niles Audio.
4. You don’t need to wrap the entire vehicle to make a powerful impression. A good designer can use the color of your vehicle combined with spot graphics to keep costs down while getting your point across. One cost-effective technique employs blending text cut from vinyl lettering integrated with spot digital graphics.
5. Don’t wrap what you can’t see. Save your budget for the vertica...