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Catching up with digital projection incorporated’s president mike levi

Digital Projection, one of the true innovators of video projection technology in the commercial AV channel and increasing in the home, is headquarted in Manchester UK, where all of its manufacturing and engineering is based. The company, which recently announced its “green” success involving more efficient manufacturing processes and recyclability of its products, also has a U.S. operations office in Atlanta, three China offices,

As with all of its platforms, Digital Projection can build the TITAN projector as a native 720p, SXGA+, 1080p, or WUXGA display.

and one Singapore office as well. The company’s U.S. operations president, Mike Levi, recently answered our questions about his company’s on-going Green initiatives as well the future of projection technology, particularly 3D for the home.

How would you describe your biggest technical challenges?
Anticipating the technology and application trends that will be important to our customers two to four years down the road. Whether it’s the newest 3D technology, the next native-resolution standard, increasing lumens, or improving product efficiency, identifying and innovating new technologies is a process that never ends. Out of all the innovations we review, we must select the handful of technologies and development projects that we believe will enable future application trends, then we try to time the roadmap for the new products just as those application trends are emerging.

What are the biggest differences between what you provide to the commercial channel vs. the residential market?
In many ways the core products are similar, but specific model refinements result in commercial and home cinema product lines that are very different. Our product line architecture is based on key platforms—TITAN, LIGHTNING, dVision and iVision. These core platforms are highly adaptable. For example, we can build the TITAN platform as a native 720p, SXGA+, 1080p, or WUXGA display. We can then choose among four different lamp options, optical enhancements which emphasize either brightness or contrast, active 3D capability/ high-frame-rate connectivity, specialized optics (such as anamorphic lenses), and different mechanical configurations to best match a diversity of venues. The end result is a diverse line-up of TITAN models, some with capabilities specifically tuned to meet commercial applications, and others

“The most successful CEDIA dealers we work with are known in their markets as technically competent with integrity and a strong commitment to customer service.” —Mike Levi, President, Digital Projection Inc

specifically designed to deliver the premier home cinema experience.

DP recently launched 14 3D projectors, and we have more to be launched. Three-D applications are already robust in the commercial world, but we see tremendous momentum moving 3D entertainment and gaming cont...

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